Tag Archives: Chrysler

Chrysler Turbine

Chrysler Turbine – powered by gas turbine engines that Chrysler made from 1962-1964. Bodies for the Chrysler Turbine were made by Ghia in Turin, Italy, with final assembly taking place in a small plant in Detroit, Michigan, USA. After a period of testing, the vehicles were reclaimed by Chrysler; all but nine were destroyed

Stylized from original photos take by myself

#mymotorways, #Classic, Exotic, Turbine, Mopar, #vintage


Chrysler Increases Market Share in Dramatic Fashion

Chrysler was supposed to stumble out of Chapter 11. The recovery of General Motors (NYSE: GM) was remarkable. Ford’s (NYSE: F) success was based on its ability to introduce new products quickly because it did not go bankrupt. Toyota (NYSE: TM) and Honda (NYSE: HMC) have among the strongest balance sheets in the car manufacturing industry. But it is Chrysler that will end the year with sales up 25%.

On its way to a big year, Chrysler passed Nissan in domestic sales for 2011. It nearly caught quality leader Honda. It had only two vehicles in the top 20 in sales for the month of November — the last for which numbers are available. Both were light trucks — the Dodge Ram and Jeep Grand Cherokee. That means Chrysler had to post relatively strong, but not breathtaking, sales across the balance of its product line.

Chrysler was particularly adept at one of the oldest tricks in the industry. It reintroduced models that have done well in the past, but not recently. These vehicles already have brand recognition. They probably could sell well again, if they were updated and improved. Advertising costs for these are likely to be less than for entirely new nameplates. Chrysler gave its 300 series a facelift, better engines and more features. It replaced its aged Jeep Grand Cherokee with one that was almost completely overhauled. It brought the Challenger and Charger, two of the older brands among American muscle cars, back into the market.

Chrysler outsmarted most other car companies because it had no choice. It lacks the balance sheet that most of its larger rivals have. It lacks the budget for ad campaigns that would match its peers. It has a relatively small dealer network. Its product development and management operations are modest. And Chrysler had to handle a transition from a U.S.-managed company to one run by the Italians from Fiat.

Chrysler, the 98-pound weakling among the manufactures that sell cars in America, was more nimble that its competition, and it showed.

Read more: Chrysler Wins the Car Sales War – 24/7 Wall St. http://247wallst.com/2012/01/03/chrysler-wins-the-car-sales-war/#ixzz1iR3cqKWv

Chrysler considers taking the Viper back into international GT racing

Dodge’s parent company, Chrysler, is evaluating a return to international GT racing with the next-generation Dodge Viper.

The manufacturer, which notched a hat-trick of GTS-class wins at the 24 Hours of Le Mans with the original racing Viper in 1998-2000, is considering taking on Chevrolet, Porsche and Ferrari in the GTE (formerly GT2) category. Chrysler has engaged Riley Technologies, which builds the most successful Daytona Prototype chassis for Grand-Am competition, to evaluate the car that is set to go on sale late next year or early in 2013.

“We are investigating some things and seeing what is out there, but there has been no decision made,” Chrysler motorsports manager Gary Johnson said. “We have to be very careful about what we do, because the car has such a legacy.”

Riley boss Bill Riley, who attended last week’s Le Mans rule meetings on behalf of Dodge, would not comment on his relationship with Dodge.

The original coupe version of the Viper was developed for racing as the GTS-R in conjunction with the French ORECA team. As well as its Le Mans class victories, ORECA secured two American Le Mans Series titles in 1999-2000 and won the 24 Hours of Daytona overall in 2000.

Maybe some competition for the Ferrari and Corvette teams?