Tag Archives: Motorcycle

Harley plugs into consumers for feedback on its new electric motorcycle

HARLEY-ELECTRIC_MOTORCYCLES_38303275Harley-Davidson teased something big and battery powered, and now the iconic motorcycle company has revealed Project LiveWire, its first electric bike. Beginning a test ride tour across the US from next week, as Harley-Davidson explores the potential for EV powertrains, LiveWire isn’t intended as a commercial bike in its current form but more a test-bed for how the company might evolve in future.

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For many, the idea of an electric Harley is a sacrilege, associating the brand with the distinctive sound of big, grumbling engines. That’s something the company says it’s very aware of, however.

“The sound is a distinctive part of the thrill,” senior VP Mark-Hans Richer said of the “unmistakable” noise of the electric engine. “Think fighter jet on an aircraft carrier”…

The primary noise actually comes from the moving parts associated with the engine, with the motor itself practically silent. Like an electric car, LiveWire requires no individual gears, and so should be able to accelerate consistently to 60mph in around four seconds, Harley-Davidson says.

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Battery life of the current prototype is good for around 53 miles, and as for the motor itself, that musters 74HP and 52 lb-ft of torque. The bike is limited to 92mph at most, and uses regenerative braking like electric cars to restore energy to the batteries when slowing.

LiveWire’s tour will begin in 30 cities across the US this year, and continue internationally in 2015. Harley-Davidson will use the rider feedback to decide what route to take in bringing EV powertrains to production.

Harley-Davidson Project LiveWire electric motorcycle revealed

 

 

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Harley-Davidson is known as The Motor Company, but nobody ever thought the name would be applied to an electric motorcycle.

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Meet the Harley Davidson LiveWire electric motorcycle, a research project into the viability of an electric two-wheeler for the bar-and-shield brand.

The machine  is one of two dozen or so demonstrator bikes that Harley-Davidson built for the Project LiveWire Experience  (projectlivewire.com), an H-D dealer demo tour that will travel across the country through the end of the year and into Europe and Canada in 2015. Consumers will get to ride LiveWire and give Harley-Davidson feedback, allowing the company to evaluate consumer interest and decide if and how LiveWire would go into production.

For many, the idea of an electric Harley is a sacrilege, associating the brand with the distinctive sound of big, grumbling engines. That’s something the company says it’s very aware of, however.

harley-davidson-project-livewire-1

“The sound is a distinctive part of the thrill,” senior VP Mark-Hans Richer said of the “unmistakable” noise of the electric engine. “Think fighter jet on an aircraft carrier.”

Let’s see how this goes…